Shane Ave on Studio 10: Shaking Up the Fashion Industry
In 2019, Shane Ave founder Deb appeared on Network Ten's Studio 10 to talk androgynous suiting and gender-neutral fashion on national television — sharing the story behind the brand and showing, not just telling, exactly what gender-inclusive suiting looks like.
Challenging the Traditional Suit Industry
The conversation centred on a simple but overdue idea: formal fashion has long been divided into rigid "menswear" and "womenswear" categories, leaving anyone who doesn't fit neatly into either side underserved. Deb spoke about founding Shane Ave to close that gap — building made-to-measure suits designed around the individual, not a predetermined idea of what their gender should dictate about their wardrobe.
It's a mission that continues to shape everything Shane Ave does today: custom-made, gender-neutral suiting built for real bodies and real identities, without compromise.
Models on Air
Alongside the conversation, the segment featured models wearing Shane Ave suits on national television — giving viewers a direct look at the tailoring, fit, and style that sets androgynous suiting apart from anything off-the-rack. It was a rare moment of gender-inclusive fashion reaching a mainstream daytime TV audience, and a milestone worth celebrating for the brand and the community it serves.
Why It Mattered
Appearances like this one matter beyond a single segment — they put gender-neutral fashion in front of audiences who may never have considered that "a suit that actually fits who you are" was even an option. It's part of a broader shift the fashion industry is still catching up to, and one Shane Ave has been pushing forward since day one.